A company that places a strategic focus on customer value recognizes that __________, rather than __________, has become a primary determinant in a customer's perception of value.
A) service, price
B) price, quality
C) quality, service
D) quality, price.

Question

Quizplus · Accepted Answer

Quality, rather than price, has become a primary determinant in a customer's perception of value. A company that focuses on customer value places a strategic emphasis on providing high-quality products and services to meet customer needs and expectations, rather than just competing on price alone. By prioritizing quality, a company can differentiate itself from competitors, build customer loyalty and satisfaction, and ultimately drive long-term growth and profitability.

A Company That Places a Strategic Focus on Customer Value