According to the textbook case, innovation in information systems at Universal Orlando comes from thinking like a:
A) Customer
B) Competitor
C) Employee
D) IT specialist

Question

Quizplus · Accepted Answer

The case emphasizes that innovation at Universal Orlando came from thinking like a customer. The company paid attention to the needs and desires of their customers and used this insight to create new technologies and systems that enhanced the overall experience of visiting the park. Additionally, customer-centric thinking helped Universal Orlando stay ahead of competitors and appeal to a broader audience.

According to the Textbook Case, Innovation in Information Systems at Universal