Organizations are changing from a competitive environment in which mass-market products and services were standardized, long-lived, information-poor, and exchanged in one-time transactions to an environment in which companies compete globally with niche-market products and services that are _______________.
A) individualized
B) short-lived
C) exchanged on an ongoing basis with customers
D) All the choices are correct.

Question

Quizplus · Accepted Answer

All the choices are correct. Organizations are now competing with individualized, short-lived, and exchanged-on-an-ongoing-basis products and services in the global market.

Organizations Are Changing from a Competitive Environment in Which Mass-Market