Scenario - Nikki Williams
Nikki Williams was working as the sales manager for Industrial Instruments. Some of the sales executives were showing signs of burnout. They were losing interest in their jobs and were no longer motivated to gain new accounts. The reward system focused on old reliable accounts, but Nikki was now under pressure to expand the customer base. Nikki had recently been to a seminar on corporate value systems. She recognized that the company's CEO wanted to change in the way employees thought about the firm and in the way they related to one another. She further recognized that a lasting solution to her problem required a fundamental shift in perception.
-It appears that one of the problems that Nikki faced was the presence of a __________ gap.

Question

Quizplus · Accepted Answer

The scenario suggests that there is a need for a fundamental shift in perception, indicating that the current culture of the company is not aligned with the desired changes. The sales executives' burnout and lack of motivation also suggest that there could be cultural issues within the company. Therefore, the gap that Nikki faced was a culture gap, and changing the company's values and beliefs would be the most effective solution.