The bottom of the pyramid concept proposes that corporations can alleviate poverty and other social ills by selling to the world's poorest people.

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The bottom of the pyramid concept suggests that corporations can create profitable business models by selling affordable products and services to the poorest people in the world, which can help to alleviate poverty and other social issues. This approach has been popularized by business scholars such as C.K. Prahalad, who argued that corporations could create "win-win" solutions that benefit both the poor and the companies that serve them. However, there is debate over whether this approach is truly effective at reducing poverty and improving social outcomes, as some argue that it can create new forms of exploitation and perpetuate existing inequalities.

The Bottom of the Pyramid Concept Proposes That Corporations Can