Google's acquisition of Motorola Mobility is an example of a
A)cross-border merger.
B)horizontal merger.
C)conglomerate merger.
D)vertical merger.

Question

Quizplus · Accepted Answer

Google's acquisition of Motorola Mobility was a vertical merger because it involved a company that is in the same industry as Google (technology and mobile devices), but at a different stage of the supply chain (manufacturing hardware). It allowed Google to integrate hardware and software, giving them more control over the production of their own devices.

Google's Acquisition of Motorola Mobility Is an Example of a