Which investment analysis technique is used the least by CFOs?
A)net present value
B)internal rate of return
C)payback
D)book rate of return

Question

Quizplus · Accepted Answer

According to a survey conducted by Duke University's Fuqua School of Business, the book rate of return is the investment analysis technique used the least by CFOs. This could be because it focuses on accounting profits rather than cash flows, which are considered a more accurate measure of a project's value. Net present value, internal rate of return, and payback are all widely used by CFOs in investment analysis.

Which Investment Analysis Technique Is Used the Least by CFOs