CyberChasers Corporation sends a post-purchase questionnaire to all consumers who buy their products. They are interested in gathering data on product quality, customer service orientation, and customer satisfaction. This is an example of
A) a concurrent control.
B) a feedback control.
C) a feedforward control.
D) preliminary control.
E) preventive control.

Question

Quizplus · Accepted Answer

This is an example of a feedback control since it involves getting information from customers after they have purchased the product to evaluate its quality, customer service orientation, and customer satisfaction. The company can use this feedback to make improvements in these areas for future product releases.

CyberChasers Corporation Sends a Post-Purchase Questionnaire to All Consumers Who