Ferrari has segmented their market on the basis of income and lifestyle.Their target market have household income greater than $200,000 and enjoy spectator sports like NASCAR racing.These two segmentation variables are grouped under the broader classification(s)of
A)demographics.
B)psychographics.
C)geographic.
D)demographics and psychographics.
E)demographics and product usage.

Question

Quizplus · Accepted Answer

Ferrari's segmentation based on income falls under demographics, while lifestyle preferences such as enjoying spectator sports like NASCAR racing fall under psychographics.

Ferrari Has Segmented Their Market on the Basis of Income