If a researcher is interested in investigating whether or not consumers like, are or not interested in a new package for Kellogg's Corn Flakes, the researcher should focus on measuring
A) motivation.
B) intention.
C) attitude.
D) personality.
E) demographics.

Question

Quizplus · Accepted Answer

Attitude is the most relevant measure for understanding consumers' feelings and evaluations towards the new package, indicating whether they like or are interested in it.

If a Researcher Is Interested in Investigating Whether or Not