Which of the following types of secondary data is likely to be the most accurate?
A)Anonymous data published as propaganda.
B)Product failure statistics as reported by a manufacturer.
C)Report by a prestigious government agency providing a description of data collection methods,definitions,sampling frame,etc.
D)A very recent study of business activity published in a prestigious business publication but containing no description of the research methodology employed.
E)A cigarette company report presenting data that shows there is no link between smoking and cancer.

Question

Quizplus · Accepted Answer

A report by a prestigious government agency providing a description of data collection methods, definitions, sampling frame, etc., is likely to be the most accurate secondary data as it follows a rigorous methodology and is likely to be unbiased. Anonymous data published as propaganda or data presented by a cigarette company to deny the link between smoking and cancer are likely to be biased and inaccurate. A recent study published in a prestigious business publication without a description of the research methodology employed may not provide enough information to determine its accuracy. Product failure statistics as reported by a manufacturer may also be biased and may not report accurately on problems with the product.

Which of the Following Types of Secondary Data Is Likely