Studies are done by companies for public relations purpose to take a position on a particular issue.For example,KFC recently asked its customers the following question,"Do you prefer your chicken in a container that is environmentally friendly?" These types of studies are called Advocacy research.

Question

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Advocacy research is conducted to support the position of the company or organization, and to influence public opinion or policy decisions in their favor. In the given example, KFC is trying to gauge the preference of its customers regarding environmentally friendly containers, which can help them in promoting their sustainable practices and positioning themselves as an environmentally responsible company.

Studies Are Done by Companies for Public Relations Purpose to Take