In a simulated test market all of the following are true EXCEPT
A) consumers are shown commercials for a new product and competitive products.
B) consumers are given a chance to purchase products in the product category of interest.
C) consumers are interviewed at malls or in their home and are exposed to a new product and asked to rate it's features.
D) the information gathered is used as input for a computer model which estimates future sales.
E) All of the above are true.
Correct Answer:
Verified
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