As VP of Marketing for a major Pharmaceutical Company,every year you are asked by the CEO to determine the projected sales for each of the sales territories for the next calendar year.Every year you contact your sales managers and send them each a questionnaire to be completed.This is primarily a(n)

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This is a descriptive study as it aims to determine the projected sales for each sales territory based on data collected from the sales managers through a questionnaire. The study is not exploratory as it is not aimed at discovering new insights or exploring new ideas. It is also not a lab or field experiment, as there is no manipulation of variables or control group, and it is not a focus group as the data is collected through individual questionnaires rather than a group discussion.

As VP of Marketing for a Major Pharmaceutical Company,every Year