Best Foods Corporation hired an outside marketing research firm for conducting a test market for its new Spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats (e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the US. This type of test market is called a(n)
A) electronic test market.
B) controlled test market.
C) standard test market.
D) simulated test market.
E) None of the above.
Correct Answer:
Verified
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