The manager of Elmer's Glue states that he is very concerned with the continuing decline in sales of the company's major product "School Glue." The manager has asked for assistance in finding the reasons for the sales decline.The most appropriate way to begin would be with
A)an experiment in which price is systematically varied to see its impact on sales.
B)descriptive research.
C)causal research.
D)exploratory research.
E)None of the above will work.

Question

Quizplus · Accepted Answer

Exploratory research is the best choice as it can help in identifying the potential reasons for the decline in sales of School Glue. This type of research can be conducted using focus groups, surveys, or interviews to obtain insights into consumer behavior, preferences, and perceptions. This can help in refining the research questions and hypotheses before conducting further research. Only after exploratory research, can we proceed to either causal or descriptive research. Price variation (as in A) can be a part of the exploratory or causal research, but it cannot be the starting point, as it is important to identify the root cause of the problem first.

The Manager of Elmer's Glue States That He Is Very