Ben and Jerry's Ice Cream,Inc.decided to collect information from consumers regarding their brand awareness and satisfaction with Chocoholic flavored ice creams via personal interviews.These studies demonstrate what type of marketing research strategy?
A)Advertising evaluation strategy
B)Program strategy
C)Development strategy
D)Project strategy
E)Satisfaction research strategy

Question

Quizplus · Accepted Answer

The studies demonstrate a project strategy as they involve specific research activities focused on collecting data about consumer awareness and satisfaction for a particular product.