Jerie's Jerseys,a manufacturer of soccer jerseys,has experienced slumping sales over the last quarter.The marketing research department has been asked to investigate this disturbing development.What should be the first step taken by the researchers in their investigation?

Question

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Formulating a specific problem statement is the first step that should be taken in investigating the slumping sales. This will help the researchers to focus their efforts and gain clarity on what information needs to be gathered to address the issue. Without a clear problem statement, the gathering of data, questionnaire design, statistical procedure selection, and sampling methods may not yield useful information.

Jerie's Jerseys,a Manufacturer of Soccer Jerseys,has Experienced Slumping Sales Over