Which of the following statements is FALSE?
A)The data analysis stage includes coding the observations.
B)Specifying the sampling frame is one part of the research process.
C)The stages in the research process are highly interrelated in that a decision with respect to one stage affects decisions made at the other stages as well.
D)Total error,rather than sampling error,is the key error associated with a project.
E)The most important step in the marketing research process is to determine research design.

Question

Quizplus · Accepted Answer

Determining the research design is important, but the most crucial step is often considered to be defining the research problem, as it guides the entire research process.

Which of the Following Statements Is FALSE