Which of the following is TRUE?
A) A marketing information system is a set of procedures and methods for the regular planned collection,analysis,and presentation of information for use in making marketing decisions.
B) The primary difference between traditional marketing research and marketing intelligence is that the intelligence system is computer-based while the research project is a written survey.
C) The emphasis in traditional marketing research is on continuously monitoring normal business activities such as sales,market share,and product positioning through a series of recurring research steps.
D) The rapid growth of databases,on-line informational services,and DSS systems will eventually replace the traditional project approach to market research.
E) One of the major benefits of an MIS system is that it generates information in a single report format that is useful for most managers.
Correct Answer:
Verified
Q11: Historically,one problem with a research project emphasis
Q12: The first step in designing a Marketing
Q13: Which of the following is TRUE?
A)The thrust
Q14: Which of the following is NOT an
Q15: An MIS needs analysis investigates
A)the form in
Q17: Which of the following statements regarding marketing
Q18: A decision support system consists of
A)dialog systems.
B)model
Q19: Which of the following would suggest that
Q20: A fundamental difference between a MIS and
Q21: The components of a data system in
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