Both sources of marketing intelligence illuminate the darkness.The project approach is like a candle and the systems approach is like a flashbulb.

Name: Both sources of marketing intelligence illuminate the darkness.The project approach is like a candle and the systems approach is like a flashbulb.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement is incorrect because the project approach is typically more comprehensive and detailed, like a flashbulb, while the systems approach is more continuous and ongoing, like a candle.

Both Sources of Marketing Intelligence Illuminate the Darkness