A respondent indicated she redeemed a coupon at Walmart last week but later indicated that she had not visited a Walmart in over two weeks. This type of response poses a problem of
A) completeness.
B) legibility.
C) comprehensibility.
D) consistency.
E) uniformity.

Question

Quizplus · Accepted Answer

This response poses a problem of consistency because the two statements contradict each other, indicating a lack of consistent information.

A Respondent Indicated She Redeemed a Coupon at Walmart Last