Time magazine conducts an annual survey across 25 Asian countries and asks respondents to rate automobiles across 30 attributes.The questions ask the consumers to rate each brands from 1=low to 5=high on quality,value,image,price,etc.This is an example of
A) self-report attitude measures.
B) measuring attitude using physiological reaction.
C) indirect technique to measure attitude
D) direct observation of attitude-related behavior.
E) performance of objective tasks o determine attitudes.
Correct Answer:
Verified
Q1: The following excerpt from a survey uses
Q2: A person scoring 78 out of 100
Q3: The assessment of attitudes by noting consumers'
Q5: Which one of the following statements is
Q6: Marketers are concerned with the attitudes of
A)consumers.
B)dealers.
C)sales
Q7: What type of scale is the following?
Q8: Which of the following statements about attitude
Q9: What type of scale is the following?
Q10: When using the semantic-differential technique,researchers
A)watch for observable
Q11: To assess attitudes toward seatbelt laws,researchers asked
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