Which of the following is FALSE?
A)You are studying the product life cycle phenomenon attempting to classify certain products into the following stages: introduction,growth,maturity,saturation,and decline.This represents nominal scaling.
B)The above products can be further classified according to whether they are consumer or industrial goods.This is an example of nominal scaling.
C)The respondent's gender is an example of a nominal scale.
D)Both a and b.
E)a,b,and c.

Question

Quizplus · Accepted Answer

The statement in option A is false because the product life cycle phenomenon represents ordinal scaling as the stages have a specific order: introduction, growth, maturity, saturation, and decline. Nominal scaling refers to categories that do not have a specific order, such as colors or types of cars. Options B and C are true statements. Therefore, the correct answer is A.

Which of the Following Is FALSE