The question: "What was your reaction to the Budweiser advertisement you saw on television during the Super Bowl?" is an example of a type of question where the respondents are free to answer in their own words rather than being limited to choosing from among a set of alternatives
A) open-ended questions.
B) closed-ended questions.
C) scaled-response questions.
D) ad reaction measurement.
E) None of the above.
Correct Answer:
Verified
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