The Handy Hand Tools Company commissioned a survey designed to determine whether homeowners prefer plastic or metal casings on electric screwdrivers.The results of this survey will likely be used as input into decisions concerning which element of the marketing mix?

Question

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The survey conducted by the Handy Hand Tools Company is used to determine consumer preferences between plastic and metal casings on electric screwdrivers. This information relates directly to the product element of the marketing mix, as it will help inform decisions on which type of casing to use for their electric screwdrivers.

The Handy Hand Tools Company Commissioned a Survey Designed to Determine