Which of the following most accurately describes the marketing manager's task?

Question

Quizplus · Accepted Answer

The marketing manager's task is to adjust the marketing mix element(s) to target the customer. This involves analyzing the needs and wants of the target market and adjusting the product, price, promotion, and place elements accordingly. Option A does not accurately reflect the marketing manager's role as all four marketing elements are interconnected and should be considered together in the marketing plan. Option C is incorrect as the marketing environment is often complex and unpredictable, making the marketing manager's task anything but simple. Option D is also incorrect as marketing research data is used for a variety of tasks, including identifying new market opportunities and predicting future consumer trends.

Which of the Following Most Accurately Describes the Marketing Manager's