Which of the following is TRUE?
A)Survey responses are the firm's formal communication link with the environment.
B)Marketing researchers are responsible for using information to make important decisions.
C)All business schools require students who are completing majors in marketing to take a marketing research course.
D)Opportunities in marketing research exist for people with a variety of skills.
E)All of the above are false.

Question

Quizplus · Accepted Answer

Opportunities in marketing research exist for people with a variety of skills. While survey responses may be a part of a firm's communication link with the environment, it is not the only form of communication. Marketing researchers do use information to make important decisions, but this is not their sole responsibility. While many business schools may require a marketing research course, not all do.

Which of the Following Is TRUE