Which of the following is FALSE?
A)About $30 is spent on research each year for every American man,woman,and child.
B)International marketing presents optimal opportunities since domestic marketing research data can easily be transferred to the foreign subsidiary's marketing plan.
C)Marketing research is an $8.6 billion industry in the United States.
D)The Nielsen Co.is the largest marketing research firm in the world.
E)All of the above are false.

Question

Quizplus · Accepted Answer

International marketing research is a unique field with its own challenges and complexities. Domestic research data may not be directly transferable to foreign subsidiary's marketing plan due to cultural and economic differences. Therefore, option B is false.

Which of the Following Is FALSE