While in a shopping mall,a marketing researcher stops and asks you which you prefer: cola in a bottle or cola in a can.Your response would be an example of a _____ measure.

Name: While in a shopping mall,a marketing researcher stops and asks you which you prefer: cola in a bottle or cola in a can.Your response would be an example of a _____ measure.
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Question

Quizplus · Accepted Answer

This question is asking for the respondent's personal preference, which is a subjective measure and can only be obtained through self-report.

While in a Shopping Mall,a Marketing Researcher Stops and Asks