A researcher wants to gather information on citizens' feelings about the building of a new airport in their neighborhood.She gathers groups of citizens and engages them in a discussion about the advantages and disadvantages of the proposed airport.This type of data gathering would best be referred to as a(n)______ approach.
A) organizational
B) quantitative
C) qualitative
D) experiential

Question

Quizplus · Accepted Answer

This approach involves gathering descriptive, non-numeric data through methods such as group discussions or in-depth interviews. In this scenario, the researcher is using a qualitative approach to gather citizens' feelings about the proposed airport through discussions.

A Researcher Wants to Gather Information on Citizens' Feelings About