A researcher wants to gather information on citizens' reactions to the building of a new airport in their neighborhood. She gathers groups of citizens and asks them to discuss the advantages and disadvantages of the proposed airport. This type of data gathering can be referred to as a(n) ______ approach.
A)intrinsic
B)quantitative
C)qualitative
D)extrinsic

Question

Quizplus · Accepted Answer

This type of data gathering, where the researcher is collecting citizens' opinions and perspectives on a topic, is characteristic of qualitative research methods. The researcher is focused on understanding the thoughts and feelings of the participants, rather than collecting quantitative data (such as statistics or numerical measurements).

A Researcher Wants to Gather Information on Citizens' Reactions to the Building