Luis studies a newspaper's attitude toward candidates for the position of Police Chief by counting the number of positive and negative comments attributed to each candidate. Luis's research approach is an example of _____.
A)content analysis
B)survey archive
C)naturalistic observation
D)psychobiography

Question

Quizplus · Accepted Answer

Luis's research approach of counting the number of positive and negative comments attributed to each candidate in a newspaper is an example of content analysis, which involves systematically analyzing the content of media or communication. Survey archive involves analyzing past survey data, naturalistic observation involves observing people in their natural environment, and psychobiography involves analyzing the psychological makeup of an individual through their life history.

Luis Studies a Newspaper's Attitude Toward Candidates for the Position