Internet research by Strassberg and Holty (2003) compared responses to women's Internet personal ads. The researchers presented participants with an ad focusing on different characteristics such as 1) slim and attractive, 2) sensual and passionate, 3) painting and hiking, or 4) financially independent and ambitious. This is an example of a _____ design.
A)factorial
B)matrix
C)multiple
D)non-experimental

Question

Quizplus · Accepted Answer

A factorial design involves manipulating two or more independent variables to determine their separate and combined effects on a dependent variable. In this study, the researchers manipulated the characteristics presented in the personal ads, which represent independent variables, and measured participants' responses, which is the dependent variable. The presentation of different characteristics in the ads creates a 4x1 factorial design.

Internet Research by Strassberg and Holty (2003) Compared Responses to Women's