A marketing company wants to determine which cola beverage is most preferred by consumers. A group of participants tastes Cola A and then rates the taste. The group then tastes Cola B and rates the taste for this cola. A second group of participants follows the same procedure. However, they first taste Cola B and then Cola A. This is an example of a(n) _____ type of design.
A)2 × 2 independent groups
B)2 × 2 repeated measures
C)2 × 2 mixed factorial
D)IV × PV

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The Answer of A marketing company wants to determine which cola beverage is most preferred by consumers. A group of participants tastes Cola A and then rates the taste. The group then tastes Cola B and rates the taste for this cola. A second group of participants follows the same procedure. However, they first taste Cola B and then Cola A. This is an example of a(n) _____ type of design.
A)2 × 2 independent groups
B)2 × 2 repeated measures
C)2 × 2 mixed factorial
D)IV × PV

A Marketing Company Wants to Determine Which Cola Beverage Is