"Hierarchy of effects" is one of the methods used for identifying potential problems.Which of the following statements is true regarding this method?
A)It tries to predict competitors' reactions.
B)It involves going through all the data accumulated in the new product's file.
C)It starts with a satisfied customer and works back from that satisfaction to identify the effects necessary to produce it.
D)It involves asking channel partners to predict the potential problems.

Question

Quizplus · Accepted Answer

The hierarchy of effects method starts with a satisfied customer and works backwards to identify the effects necessary to produce that satisfaction. It does not involve predicting competitors' reactions, going through all the data in the new product's file, or asking channel partners to predict potential problems.

"Hierarchy of Effects" Is One of the Methods Used for Identifying