Market testing seeks to avoid damages resulting from BOTH market rejections AND too much volume.

Question

Quizplus · Accepted Answer

Market testing is done to determine the potential acceptance and demand for a product, as well as to identify any flaws or issues that may arise. By conducting market testing, businesses can avoid producing too much of a product that may not sell well or be rejected by the market, which can result in financial losses. Therefore, the statement that market testing seeks to avoid damages resulting from both market rejections and too much volume is true.

Market Testing Seeks to Avoid Damages Resulting from BOTH Market