Which of the following new product characteristics probably has the greatest influence on trial rates?
A) Relative advantage
B) Complexity
C) Divisibility
D) Communicability

Question

Quizplus · Accepted Answer

Relative advantage is often considered the most influential factor on trial rates, as it refers to the degree to which a new product is perceived to be better than existing options. Consumers are more likely to try a new product if they believe it offers superior benefits or advantages compared to what they are currently using.

Which of the Following New Product Characteristics Probably Has the Greatest