Which of the following pricing strategies involves a very high price,intended to stay that way,with clear product differentiation?
A)Premium pricing
B)Skimming pricing
C)Penetration pricing
D)Meet the market pricing

Question

Quizplus · Accepted Answer

Premium pricing is a strategy in which a high price is set for a product with unique or differentiated features. This is meant to create a perception of exclusivity and high quality among consumers, and the price is typically maintained over the product's lifetime. Skimming pricing involves setting a high price initially and then gradually lowering it, while penetration pricing involves setting a low price initially to quickly gain market share. Meet the market pricing involves setting prices in line with competitors.

Which of the Following Pricing Strategies Involves a Very High