Tailoring a good or service to the unique specifications of individual customers is known as _____.

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Mass customization involves tailoring products or services to meet the unique needs of individual customers while still using efficient production methods. This approach allows companies to offer personalized solutions while achieving economies of scale. Mass production involves creating standardized products in large quantities, while target marketing involves identifying specific customer segments and tailoring marketing efforts to appeal to those groups. Customer service refers to the support and assistance provided to customers during and after the purchase process.

Tailoring a Good or Service to the Unique Specifications of Individual