In recording respondents' reactions,the respondent is usually asked to compare the new product with another product,say,the leader or the one currently being used,or both;this is:
A)descriptive information.
B)a standard score.
C)a preference score.
D)like / dislike data.

Question

Quizplus · Accepted Answer

Asking respondents to compare the new product with another product and indicating a preference between the two provides a preference score. This information can indicate how the new product measures up against an existing option, which can help companies identify potential areas of improvement or competitive advantages. Descriptive information, like product features or characteristics, is useful but does not provide a measure of preference or comparison. Standard scores and like/dislike data are not relevant in this context.

In Recording Respondents' Reactions,the Respondent Is Usually Asked to Compare