Silhouette Inc. ,has established a recognizable look or feel that it uses consistently across the products it sells.This supports public perception of the firm and,ultimately,its corporate identity.Based on this information,we can say that Silhouette Inc. ,is trying to capitalize on its _____.
A)existing distribution channels
B)visual equity
C)past design platforms
D)existing manufacturing infrastructure

Question

Quizplus · Accepted Answer

Silhouette Inc. is trying to capitalize on its visual equity, or the recognizable look or feel that it uses consistently across its products.