With reference to new product development, the top performing firms tend to rely only on financial criteria.

Question

Quizplus · Accepted Answer

While financial criteria are important, top performing firms also consider other factors such as market demand, customer feedback, and technological advancements in the new product development process. This is because a successful product is not just about profitability, but also meeting the needs and wants of consumers.

With Reference to New Product Development, the Top Performing Firms