_____ refers to the process by which an innovation is spread within a market, over time and over categories of adopters.
A) Diffusion of innovation
B) Adoption of innovation
C) Adaptation of innovation
D) Simulation of innovation

Question

Quizplus · Accepted Answer

Diffusion of innovation refers to the process by which an innovation is spread within a market, over time and across categories of adopters. This process involves the spread of a new idea, product, or technology from its origin to the market and to the end-users. Factors that can affect the rate of adoption include perceived relative advantage, compatibility, complexity, trialability, and observability.

_____ Refers to the Process by Which an Innovation Is