With reference to the Bass diffusion model,which of the following best represents the growth in total number of purchases typically based on adoption by innovators?
A)The cumulative expenditures curve
B)Skimming
C)Initial diffusion rate
D)Itemized response

Question

Quizplus · Accepted Answer

The initial diffusion rate refers to the rate of adoption by the innovators, and it has a significant impact on the growth in total number of purchases. As more innovators adopt a new product or service, it paves the way for early adopters to follow, which then leads to greater market penetration and eventual saturation. The other options, such as cumulative expenditures curve, skimming, and itemized response, may be relevant in other contexts, but they do not accurately represent the growth in total number of purchases based on adoption by innovators as explicitly as the initial diffusion rate.

With Reference to the Bass Diffusion Model,which of the Following