Under the _____, the firm or SBU lays out a strategy, and then allocates funds across different kinds of projects.
A) top-down strategic approach
B) top-two-boxes approach
C) market testing approach
D) bottom-up strategic approach

Question

Quizplus · Accepted Answer

In a top-down strategic approach, the overall strategy is designed at the top level of the organization or SBU, and then the funding is allocated accordingly. This approach enables the organization to prioritize the allocation of resources based on its strategic goals and objectives.

Under the _____, the Firm or SBU Lays Out a Strategy