A concept statement developed during the new product development process:
A) describes the technology to be used for manufacturing the product.
B) discusses the results of prototype testing.
C) states a difference and how that difference benefits the customer.
D) lists the guidelines for developing the new product.

Question

Quizplus · Accepted Answer

A concept statement is meant to communicate the core idea of the new product, and typically includes a brief description of what the product does and how it benefits the customer. It should be simple and straightforward, and focus on the unique value proposition of the new product. Therefore, option C is the best choice as it clearly states a difference and how that difference benefits the customer. Options A, B and D are not accurate descriptions of a concept statement.

A Concept Statement Developed During the New Product Development Process