Which of the following adopter groups are the most important for concept testing of new products and, probably, market acceptance?
A) Early majority and late majority
B) Early majority and laggards
C) Innovators and early adopters
D) Innovators and laggards

Question

Quizplus · Accepted Answer

Innovators and early adopters are the most important adopter groups for concept testing of new products as they are the ones who are likely to be most receptive to new ideas and innovations, and they often serve as opinion leaders for the rest of the market. The early majority and late majority may also be important for market acceptance, but they are less likely to be receptive to new ideas and may require more convincing before they adopt a new product. Laggards are unlikely to be important for either concept testing or market acceptance as they are typically resistant to change and may not be interested in new products.

Which of the Following Adopter Groups Are the Most Important