Track Inc. ,is seeking to identify unsatisfied market segments in the health care insurance segment.It wants to concentrate its efforts on developing concepts ideally suited to the needs of these segments.For this purpose,the firm is most likely to employ ____.
A)benefit segmentation
B)a risk / payoff matrix
C)calibrated heuristics
D)promotion segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation is a market segmentation strategy that involves identifying and targeting customers based on the specific benefits they seek from a product/service. In this case, Track Inc. wants to focus on developing concepts that meet the unique needs of certain segments in the health care insurance market. Benefit segmentation would allow the company to identify these segments based on the benefits they seek from health care insurance and tailor their offerings accordingly. Option B) risk/payoff matrix is a tool used for evaluating potential investments or projects, and option C) calibrated heuristics refers to a decision-making strategy that involves using a set of guidelines/rules to make decisions. Neither of these strategies are directly related to identifying unsatisfied market segments in the health care insurance industry. Option D) promotion segmentation involves targeting customers based on their response to different types of promotional messages, which is also not relevant to the company's objective of identifying unsatisfied market segments.

Track Inc ,Is Seeking to Identify Unsatisfied Market Segments in the the Health