New products mostly fail because of all of the following reasons EXCEPT:
A) there was no need for the product.
B) the intended consumer did not think the new offering was effective.
C) the product was not understood properly by the consumer.
D) the product and its marketing plan were evaluated as separate and divisible pieces.
Correct Answer:
Verified
Q2: Development is naturally iterative.
Q5: The decay curve indicates the cumulative expenditure
Q6: Availability means the percentage chance that if
Q7: A firm's new product evaluation system:
A)can be
Q9: Generally,out of every 100 new product concepts,only
Q10: The A-T-A-R concept is based on the
Q10: Early in the life of a new
Q11: The evaluation process begins with the creation
Q18: The late expenditures curve is representative of
Q33: A new product appears first as a(n)
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